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Avallen Calvados Continues Expansion Into Asia

"Avallen Calvados Expands Its Sustainable Spirit to Singapore, Revolutionising Eco-Conscious Drinking in Asia with Drinks99 and ecoSPIRITS"


Avallen, the pioneering calvados that’s recognised as the world's most sustainable spirit, is proud to announce its latest expansion into the vibrant Singapore market in partnership with Drinks99. This strategic move marks a significant step in Avallen's mission to offer eco-conscious drinkers across Asia a ground-breaking option in the spirits industry.



With a successful presence in Hong Kong and China as part of the Drinks99 portfolio, Avallen is now set to conquer the hearts and bars of Singapore. The brand's commitment to sustainability and exceptional quality has not gone unnoticed, as evidenced by its impressive ranking as the #2 Top Trending and #5 Best Selling brandy in the world's best bars, according to the latest Drinks International Brands Report.


Chris Peart, Singapore Director of Drinks99, expressed his enthusiasm for the launch"We're thrilled to launch Avallen Calvados in Singapore, offering a truly ground-breaking option for eco-conscious drinkers. As the world's most sustainable spirit, Avallen is a game-changer in the industry, and we're proud to bring it to the Singapore market. With its climate-positive impact, Avallen is the ultimate choice for bars looking to reduce their carbon footprint while offering a delicious and unique spirit to their customers. We're excited to see the positive impact Avallen can have in Singapore and beyond!"


Avallen will not only be available in their traditional glass bottle and the innovative FrugalPac paper bottle, but excitingly Singapore represents the third market where their planet positive calvados is available in the revolutionary low carbon, low waste ecoSPIRITS circular technology system. ecoSPIRITS was founded in Singapore in 2018 and Avallen have been a global partner since 2021.


Photo: Avallen in ecoTOTE


Tim Etherington-Judge, Avallen co-founder, shared his excitement about the expansion: "Having spent a good part of my career travelling across Asia, I am absolutely buzzing that we're expanding our relationship with Drinks99 and Avallen being available in the birthplace of the ecoSPIRITS platform. There's a fantastic, well-established bar scene in Singapore and I can't wait to return to see Avallen on back bars and cocktail menus."


Photo: Tim with ecoTOTE at Offtrack in Singapore


James Wynn-Williams, Sales Manager, Asia Pacific, ecoSPIRITS, said: “Avallen was one of the early supporters of ecoSPIRITS and is already successfully being deployed to many high-profile bars in the United Kingdom and Hong Kong in ecoTOTE format, so we are delighted to finally see this relationship going full circle with this launch in Singapore, where ecoSPIRITS was founded in 2018. I am sure many venues will be keen to work with Drinks99 to add this unique and tasty spirit to their menus.”


Avallen's ethos of 'People, Planet, Prosperity' is at the core of its business model, ensuring that every decision made is in harmony with nature. From the orchards in Normandy to the bars in Singapore, Avallen is dedicated to making a positive impact on the planet while delivering a floral, fruity, and apple-forward Calvados that is as good for the earth as it is for the palate.


As Avallen continues to grow and inspire the industry to embrace sustainability, Singapore is poised to become a key player in the brand's global journey. Avallen and Drinks99 invite eco-conscious drinkers and esteemed bars in Singapore to join them in this delicious moment where flavour and sustainability converge.


For more information about Avallen Spirits and its availability in Singapore, please visit: https://avallenspirits.com


About Avallen Spirits:


Savour the taste of sustainability with Avallen – the natural apple brandy from Normandy, France that's a true champion of the planet.


Made from nothing but apples, water, and time Avallen is on a mission to become the world’s sustainable drink as a Climate Positive, Certified B Corp, and 1% For the Planet member (donating to the Bumblebee Conservation Trust).


Every bottle produced removes more CO2e from the atmosphere than it takes to produce, thanks to the traditional orchards where the apples are grown, which combined with pioneering paper bottles, banking with Triodos, the world’s leading sustainable bank, and supporting small farmers local to the distillery means that with Avallen you can enjoy a delightfully refreshing drink – without giving the planet a hangover!


What does Avallen taste like? Well, it’s that delicious moment where flavour and sustainability converge, with crisp fresh apple on the nose and a rich, warming hint of vanilla custard on the palate that makes it perfect for a tall highball with your favourite tonic or mixed into any number of tasty cocktails.  


Bee More Drink Avallen


About Drinks99


Avallen is exclusively distributed by Drinks99 in Singapore, Hong Kong, and China. Drinks99 is a premium import and distribution company for luxury spirits, liqueurs and soft drinks. Since 2012, they have been supplying top bars, restaurants, hotels and retailers, with craft products in Hong Kong and China, and has recently expanded to Singapore.


About ecoSPIRITS

 

ecoSPIRITS is a circular economy technology company that has developed the world’s first closed loop packaging system for premium spirits and wine. Our patent-pending system eliminates up to 95% of the packaging waste in the supply chain. This dramatic reduction in both packaging and transport also provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries with coverage to grow to 27 countries worldwide by early 2024. The company is now rapidly building a global network of closed loop service and is working closely with the world’s leading producers of beverage alcohol with many of the biggest and most iconic global spirits brands now using ecoSPIRITS’ closed loop packaging system. More than 2,000 venues have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.


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