OUR STORY
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OUR PILLARS
LOCALISED
With a strong understanding of the local market and culture, we bring a tailored approach to drinks distribution in Hong Kong, Macau, China, and Singapore. Our team is on the ground, leveraging regional insights to make sure your brand reaches the right places and the right people.
CURATED
We believe in quality over quantity. That’s why our portfolio is carefully curated to include only the finest luxury drinks brands, each selected for its premium quality and distinct character. From boutique spirits to innovative mixers, our range offers something for every taste.
VALUE-DRIVEN
At Drinks99, we deliver more than just drinks – we deliver value. Our efficient distribution solutions, competitive pricing, and dedicated support ensure that your brand not only arrives on time but also thrives in the market.
BRAND-ORIENTATED
We don’t just distribute; we build brands. Our brand-focused services include marketing support, promotional strategies, and a commitment to helping your label gain recognition and market share. We're here to make your brand a staple in the luxury drinks scene.
SUSTAINABLE
With many of our partner brands being B Corps, sustainability is central to our business. From sustainable packaging and energy efficiency to waste reduction and supplier audits, we uphold ethical practices that align with our shared values.
OUR TEAM
Drinks99 is driven by a team of beverage enthusiasts and industry experts who share a passion for quality and innovation. With backgrounds in hospitality and deep market knowledge, our team brings a blend of creativity and professionalism to every partnership.
We like to think we’re not just distributors, but also storytellers, helping to bring the stories behind the world’s best drinks to life.
- Hong Kong
- China
- Singapore
Simon Disler
DIRECTORSimon is the branding guy. Having been in the F&B industry for over 18 years, he has developed a keen eye and taste for spotting great drinks brands. From the Hong Kong office, he handles product launches and develops market entry strategies – and as a former bar manager, he understands clearly how to communicate with people making decisions on which drinks to list.
Sarah Wu
General ManagerHave been living in Australia for 10+ years and worked for the Australian Wine industry for 8 years. An animal lover and fitness oriented.
Suki Ho
Office ManagerSuki is one of the core members of the company and has been with the team for more than 8 years. With the WSET Wine and Spirits Level 1 Certification, she is definitely the person you should go to if you have any questions for our craft spirits.
Samuel Wan
Creative DesignerSamuel takes care of the creative part of our team.Loves to travel and taste cocktails.Dog lover.
Allis Fong
Warehouse ManagerAllis runs the warehouse in Hong Kong and is our main contacts for trade orders. She having been in fashion retail for 5 years, also joined Teapings 2021 Pop Up Store. Football and beer are indispensable! - A Die-hard Liverpool and Slam Dunk fan!
Dan O'Connor
DIRECTORDaniel is the China specialist. Having lived and worked in China for more than 10 years, he has an in depth knowledge of Chinese culture, is fluent in Mandarin and has personal connections in all the right places. Heading up the China office since day one, he has helped our brands to develop a formidable presence on the Mainland. As a passionate drinks industry personality in China, Dan has gained a reputation for expert prohibition era cocktail knowledge.
Chan
Warehouse ManagerChan is our dedicated warehouse star who keeps our orders and stock flowing out on a daily basis. Chan also assists with order maintenance from overseas suppliers and stock clearance at customs.
Lin
DesignerA design centric, fun and energetic member of the team, Lin has newly joined the team to head up all event design work and creative material for trade shows, tasting pairings and cocktail events.
Luck Hong
Tmall Operation ManagerLuck joined us early 2020, spearheaded to take on the new position of our E-Commerce Tmall ops manager. Aside from time spent developing our online presence, he loves to cook and take care of his 4 kittens.
Freddy Lee
Seedlip brand ambassadorRepresent and promotes Seedlip in China. Cat lover, bass player.
Scarlett Zheng
Directors AssistantScarlett joined the D99 team mid 2019 to bring startling support and experience to the Director, with planning and overseeing the office. In her spare time, she loves to travel and check out the latest new cafes/restaurant openings in town and squeeze in a body pump session at Super Monkey!
Sharon Luo
Admin and Custom Clearance MasterSharon recently joined the team in 2021, her main responsibilities include overseeing customer orders, invoicing and the specialist task of product importation into China! when she isn’t enjoying herself at Drinks99 Office, her favorite hobby to watching movies in the Cinema.
Chris Peart
General ManagerExperienced Food And Beverage professional with a demonstrated history of working in the hospitality industry. Skilled in Catering, Marketing Management, Hospitality Industry, Event Management, and Management. In Charge of D99's Singapore Office
Kelly Quek
Sales ExecutiveWith a deep passion for storytelling, brand building, and hospitality, Kelly brings a multifaceted background in marketing, content creation, sales, and public relations to the dynamic world of the hospitality industry.