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OUR STORY

As they savoured a post-match pint in China around 2011, fellow Brits Daniel and Simon conceived the idea for Drinks99. Fast forward to 2024 and Drinks99 has emerged as a leader in the import and distribution of premium beverages across Asia. Committed to quality and character, our portfolio features some of the finest British drinks brands alongside a carefully selected array of international brands, each chosen for their unique appeal and craftsmanship.

With extensive experience on both sides of the bar, we understand the needs of top bars, restaurants, and retailers. We offer a seamless import and distribution service, delivering a curated collection of luxury spirits, liqueurs, and soft drinks that elevate every experience.

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  • 300+

    On Trade Accounts including 5 stars hotels, Michelin star restaurants and World’s Best Bars

  • 30+

    Staff members to accompany you across 4 regional offices in Asia

  • 20+

    Brands represented across Hong Kong, China, Singapore & Macau

DISCOVER

OUR PILLARS

LOCALISED

With a strong understanding of the local market and culture, we bring a tailored approach to drinks distribution in Hong Kong, Macau, China, and Singapore. Our team is on the ground, leveraging regional insights to make sure your brand reaches the right places and the right people.

CURATED

We believe in quality over quantity. That’s why our portfolio is carefully curated to include only the finest luxury drinks brands, each selected for its premium quality and distinct character. From boutique spirits to innovative mixers, our range offers something for every taste.

VALUE-DRIVEN

At Drinks99, we deliver more than just drinks – we deliver value. Our efficient distribution solutions, competitive pricing, and dedicated support ensure that your brand not only arrives on time but also thrives in the market.

BRAND-ORIENTATED

We don’t just distribute; we build brands. Our brand-focused services include marketing support, promotional strategies, and a commitment to helping your label gain recognition and market share. We're here to make your brand a staple in the luxury drinks scene.

SUSTAINABLE

With many of our partner brands being B Corps, sustainability is central to our business. From sustainable packaging and energy efficiency to waste reduction and supplier audits, we uphold ethical practices that align with our shared values.

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OUR TEAM

Drinks99 is driven by a team of beverage enthusiasts and industry experts who share a passion for quality and innovation. With backgrounds in hospitality and deep market knowledge, our team brings a blend of creativity and professionalism to every partnership. 

We like to think we’re not just distributors, but also storytellers, helping to bring the stories behind the world’s best drinks to life.

Simon Disler

DIRECTOR

Simon is the branding guy. Having been in the F&B industry for over 18 years, he has developed a keen eye and taste for spotting great drinks brands. From the Hong Kong office, he handles product launches and develops market entry strategies – and as a former bar manager, he understands clearly how to communicate with people making decisions on which drinks to list.

Favourite Drink: Negroni
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Sarah Wu

General Manager

Responsible for Hong Kong Office's Operation. An animal lover and fitness oriented.

Favourite Drink: Gin & Tonic
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Suki Ho

Office Manager

Suki is one of the core members of the company and has been with the team for more than 8 years. With the WSET Wine and Spirits Level 1 Certification, she is definitely the person you should go to if you have any questions for our craft spirits.

Favourite Drink: Seedlip Spice & Tonic
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Samuel Wan

Creative Designer

Samuel takes care of the creative part of our team.Loves to travel and taste cocktails.Dog lover.

Favourite Drink: Kaiten
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Allis Fong

Warehouse Manager

Allis runs the warehouse in Hong Kong and is our main contacts for trade orders. She having been in fashion retail for 5 years, also joined Teapings 2021 Pop Up Store. Football and beer are indispensable! - A Die-hard Liverpool and Slam Dunk fan!

Favourite Drink: Whisky and Guinness
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Dan O'Connor

DIRECTOR

Daniel is the China specialist. Having lived and worked in China for more than 10 years, he has an in depth knowledge of Chinese culture, is fluent in Mandarin and has personal connections in all the right places. Heading up the China office since day one, he has helped our brands to develop a formidable presence on the Mainland. As a passionate drinks industry personality in China, Dan has gained a reputation for expert prohibition era cocktail knowledge.

Favourite Drink: Boulevardier
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Chan

Warehouse Manager

Chan is our dedicated warehouse star who keeps our orders and stock flowing out on a daily basis. Chan also assists with order maintenance from overseas suppliers and stock clearance at customs.

Favourite Drink: Westward Single Malt Straight Up
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Ellen Lu

Brand Manager

As Brand Manager, Ellen handles China sales and marketing events with passion and creativity. Need to connect our China team with exciting opportunities?? Ellen is your go-to! 

Four Pillars Shiraz G&T
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Luck Hong

Tmall Operation Manager

Luck joined us early 2020, spearheaded to take on the new position of our E-Commerce Tmall ops manager. Aside from time spent developing our online presence, he loves to cook and take care of his 4 kittens.

Favourite Drink: Black Coffee
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Bear Xiong

Designer

Bear is the designer of Shanghai team.  She is new to the team and get participated in all the designs. She loves animals and animes.

Favourite drink: Whisky
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Chris Peart

General Manager

Experienced Food And Beverage professional with a demonstrated history of working in the hospitality industry. Skilled in Catering, Marketing Management, Hospitality Industry, Event Management, and Management. In Charge of D99's Singapore Office

Favourite Drink: Mr. Black Espresso Martini
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Kelly Quek

Sales Executive 

With a deep passion for storytelling, brand building, and hospitality, Kelly brings a multifaceted background in marketing, content creation, sales, and public relations to the dynamic world of the hospitality industry.

Favourite Drink: Vesper
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